Fiji Industries Limited’s (being renamed to Pacific Cement Limited) facility in Lami where the company produces cement for local and export markets. Photo: RAMA

RACHNA LAL
Suva
Fiji Industries Limited, a subsidiary of Fijian Holdings Limited Group, is being renamed to Pacific Cement Limited.

This follows and approval from the board and in hopes to better reflect what the company’s main business is which is cement production.

Acting general manager, Sonni Dutt, said the company has been in existence for the past 60 years, however, a lot of people do not associate the company with cement manufacturing.
“Fiji Industries has been there for so long – but if you ask the grassroots people what Fiji Industries does, they won’t know that we produce cement,” he said.
“We had to decide this because our brand is called Pacific Cement. So the Pacific Cement – the name itself must reflect this.

“Therefore we feel the new name will better reflect what we do.”
Fiji Industries Limited already had Pacific Cement brand on its cement bags.

Expansion into Pacific
The move also comes as the company plans expansion into the Pacific exports markets.
Mr Dutt said: “We are now eyeing the Pacific market. We were the only cement factory in the Pacific and so we decided to go with that name.”

The official launch date for the new name has not been yet confirmed however, the company is in a transition phase to the new name. It is rebranding and planning the launch in a big way.
It is in the process of changing the names on the billboards etc.
Mr Dutt confirmed there will be a major launch to mark the name change in Suva followed by another one in West and another one in the North.

To make the announcement in the export market, this will be done through a magazine they are trying to get out called Pacific Link.

Our laboratory passed with flying colours recently after going through a rigorous assessment by an international technical audit company. The FIL laboratory went through a special technical audit conducted by International Accreditation New Zealand (IANZ) in May, 2013. It also comprised of Special Mechanical Signatory Assessments for one laboratory analyst. Currently, there are six lab analysts with Mechanical Signatories in the lab.

The assessment went extremely well and this was complemented by Mechanical Signatory achievements by one laboratory analyst. The Fiji Industries Laboratory is the technical hub of Fiji Industries Ltd and is committed to providing valuable services to its customers. Our proven capability to research and produce reliable results is an endorsement of our ability to meet global benchmarks.

Fiji Industries Ltd (FIL) has recently set up a new website. Taking cues from clients and our own research, we have sought to provide easy navigation with simple to understand information about our core product, cement. 0ur ambition was to build a bigger and better website as we help to construct a bigger and better Fiji and South Pacific. We wish to thank the invaluable services of Webmedia Fiji in helping us conceptualize, design and add other valuable inputs.

Another feature is our “exciting” new newsletter. Can cement news ever really be exciting? …yeah, we don’t think so either but we will try not to bore you and if we do our job, you might even look forward to talking cement sometime at a party.

Your input will be highly appreciated as we continue to seek ways to improve our products, services and things you want to know and as a result help us to make strides in better days for you and FIL.