Fiji Industries name change to Pacific Cement

Fiji Industries name change to Pacific Cement has officially begun. The 60-year-old company is aligning its corporate identity with its product branding while preparing for Pacific market expansion.

Pacific Cement: Why Fiji Industries Rebranded

This strategic decision ensures that the name Fiji Industries name change to Pacific Cement will resonate more clearly with customers and partners in the Pacific region.

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Why the Name Change Matters

According to Acting General Manager Sonni Dutt, the company has been operating for over 60 years. However, many people still don’t associate its name with cement production.

Fiji Industries name change to Pacific Cement has officially begun. The 60-year-old company is aligning its corporate identity with its product branding while preparing for Pacific market expansion.

He added that the company has long used the Pacific Cement brand on its packaging. Therefore, it made sense to synchronize the corporate name with the branding used in the market.

This strategic decision ensures that the name Fiji Industries name change to Pacific Cement will resonate more clearly with customers and partners in the Pacific region.

“Our bags already carry the Pacific Cement label. So naturally, our company name should reflect that as well.”

Looking to Expand in the Pacific

Furthermore, the name change supports the company’s broader strategy to expand into Pacific Island export markets.

“We’re targeting the Pacific region now. We’ve always been the only cement producer in the region, so naming ourselves Pacific Cement is both strategic and symbolic,” Dutt emphasized.

Although the final launch date has not yet been announced, the transition is already underway. As a result, the company is updating billboards, signs, and marketing materials to reflect the new name.

Rebranding Strategy and Future Plans

In addition, the rebranding campaign will include a major launch event in Suva, followed by regional events in the West and North. These initiatives are designed to maximize brand awareness across Fiji.

To reach the export market, the company is preparing a publication called Pacific Link. This magazine will serve as a platform to announce the name change to its international clients and partners.